Good Root Restaurant

A restaurant focused on fresh, homemade vegetarian and vegan food. The brand presents plant based food in an innovative and fun way for a new generation of health conscious people.

The brand wanted to present an all inclusive, playful approach to healthy food avoiding any stereotypes of healthy food. Slightly stepping away from the natural and earthy colour schemes often related with healthy or plant based food with the aim of creating a modern, playful, wholesome brand.

The mission was to re-connect the every day person to delicious, nutrious, plant based food. The brand wanted to retain its expertly made, artisan quality avoiding any excluding elements. The brand needed to be approachable, inclusive and relaxed.