Miły – Chocolate Branding

Mily is a polish chocolate company devoted to making chocolate with the highest quality raw, organic ingredients. I created an honest identity and logo mark that reflect the name of the brand (nice in Polish) and the morals of the brand. The logo mark is designed to reflect the universal symbol for okay and is also a gesture that is used when appreciating good quality and great tasting food.

The brand launched three bars of chocolate and each packet has a colour way to match the flavour. This also helps the consumer differentiate between the flavours of the chocolate whilst on the shelf.

The packaging has the ingredients on the front to show the transparentness of the product. The inside foil of the packaging uses the brand pattern which also used on the reverse of the package.