Potlikker Comfort Food
Potlikker is a soul food restaurant and street food concept to launch in the U.K. 2017. Potlikker puts a modern twist on classic homemade, deep south American cuisine for a modern restaurant which will also have a street food presence. Potlikker wanted a warm identity that focused on fresh ingredients used by an Auntie or a Grandma cooking comfort food.
Contrasting bright colours with hand printed traditional illustration. An overtly hand crafted identity that uses playful logo type to idealise soul food style for a street food market. This identity can rely on the logo alone to become a recognisable and important part of the brand.