Soul Shack Jerk Sauce

Soul Shack is a street food vendor selling homemade jerk chicken with their own range of jerk sauces, maranades and spices mixes. Started after a food tour of Jamaica Soul Shack wanted to create Jerk the traditional way.

Soul Shack approached me to create an identity that reflected their product and their close tie to their authentic jamacian recipes and cooking methods. The Soul Shack identity needed to be striking, brightly coloured and iconic enough to catch peoples attentions at festivals and street food events, and farmshop shelves.

The brand covered their logo design, 5 jerk sauces, spice mixes and street food van which rolled out across 2015. The brand are currently working the street food and festival circuit with scope to expand their product range.