Adidas Hamburg

Typography, Branding

Adidas decided to re-launch the classic 1982 Adidas Hamburg. I worked with illustrator Peter O Toole on a series of promotional designs to be used as the campaign across the U.K. The brief was to create custom logo-typo reminiscent of vintage ‘welcome to’ postcards with a subltle hint of traditional German typography.

The typography paired with illustrations by Peter O Toole was then used across a series of promotional items for the official launch that was hosted at End. Clothing. These promotional materials included prints, flyers, flags, streams, bags, napkins (for Herman Ze German bratwursts at the event) and (to my knowledge) the first official Adidas beer, which was created as a limited edition beer for the event by Camden Town Brewery.