Adidas Made In Germany

I was asked to create a typography lock up to go along side the illustration work of Peter O Toole for Adidas’ Made In Germany Collection. The made in Germany collection was a re-release of a series of classic Adidas shoes using original German factories and high quality production materials.

The typography lock up was used to celebrate the cities of the main shoes in the release. I was asked to create iconography for the city of Hamburg including the crest of the city which was used on the back of the Hamburg shoe and also the boxes of the shoes.

Alone side Peter’s illustration work the typography was used for all promotional material, including POS and window displays.