Kraft Foods, Landor Associates

I was approached by Landor Associates to design a package series for Gevalia Kaffe, owned by Kraft Foods. Gevalia  is the largest coffee roastery in Scandinavia. In North America, the company sells coffee and teas directly to consumers via home delivery. A wholly owned subsidiary of Kraft Foods, Gevalia produces more than 40 different varieties of coffee and tea. The brief was to create seasonal town landscapes, influence by Swedish architecture, whilst including various other seasonal elements. My concept was to create a series of packets that would all connect together when sat on the shelf.